(3) Costs play an important role in setting international prices. Travelers abroad are often surprised to find that goods that are relatively inexpensive at home may carry outrageously higher price tags in other countries. A pair of Levi's selling for $30 in the United States might go for $63 in Tokyo or $88 in Paris. A McDonald's Big Mac selling for a modest $3.50 here in Saudi Arabia might cost $7.50 in Berlin, Germany. Conversely, a Gucci handbag going for only $140 in Milan, Italy. might fetch $240 in the United States. In some cases, such price escalations may result from different selling strategies or market conditions. In some instances, however, it is simply the result of the higher cost of selling in another country – the additional cost of product modifications, shipping and insurance, import taxes. exchange-rate fluctuations, and physical distribution.
What word other than "inexpensive" the writer uses to talk about prices at home?